Nowadays Big Data and its analytics are playing a significant role in business operations. The use of data analysis tools provides companies with the appropriate information in order to understand concepts that used to be difficult (customer’s behaviour or internal disorganisation) and give them the opportunity to build a focus and stable business strategy. In a simpler word, big data can provide organisations with advantages that could lead to a competitive edge or to have a higher net profit. However, the majority of data analysis tools are really complex and difficult and demand expertise skills (data scientists or data analysts) in order to produce meaningful results for the companies. Continue reading
The “Internet of Things”, the rise of information and virtualisation technologies and the huge importance of data analytics can be characterised as key features of our mobile age. According to this, nowadays businesses are related to a great extent upon new technologies and expect them to deliver cost effective solutions, improve customers experience, drive revenue growth and foster innovation. Continue reading
The webinar’s objective is to give a clear understanding of what exactly predictive analytics are and how they can be used in social networks in order to help companies locate the right influencers and craft engaging content that turns them into brand advocates.
From a business point of view, social media and the variety of the available media channels can be characterised as a huge “pool” of important data for companies. According to this, organisations face the challenge to access that data and try to transform these into usable and actionable information. This data could provide the necessary knowledge about the needs and behaviour of customers or to make it more clear for the businesses which is the appropriate marketing strategy in order to approach specific targeted groups. Furthermore, the analysis of that data could reveal hidden relationships, insights, patterns, and trends.
Business Intelligence can be characterised as one of the fastest growing segment in the enterprise. The main characteristics of BI systems are the collection and analysis of a big amount of data in order to be transformed in to useful information for business. Through out this process, organisations achieve the accurate knowledge in order to make the right decisions in their business strategies at the right time. These decisions can lead to the increase of customers’ satisfaction level, business performance and help in business solution. However, today’s explosion of big data sources and customer’s demand for forward-looking analysis are causing many businesses to consider expanding the capabilities of their business intelligence (BI) systems.
During the first part of the module all the topics that were represented in the classes were really interesting and informative. According to my opinion the main purpose of the lecturers was to increase our critical and analytical thinking in response to information systems and this was achieved through the really enjoyable techniques that were executed. Continue reading